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How To License Your Music
teaoctave96 am 28.08.2020 um 14:30 (UTC)
 Music is a big part of civilization. Centuries had passed but music survived and even grew to greater heights every single decade. As a matter of fact, the demand of music has been rising very steadily in the past 10 years and it will continue that way in the foreseeable future. It comes along with the big amount of revenue the music industry is currently getting year after year. It is an unstoppable force as people always look up for the next great artist around the corner, thus continuing the cycle and the relevance of music. The demand of music content is at an all time high. The global music revenue since the turn of the century has been steady. The currency is measured in billions.

As the technology grew, music got more technical, complex and in demand. Others take credit for using music they don't own. Nowadays, independent musicians are well aware of protecting their work for legal purposes. Through music licensing, you can be ensured of your asset/work being protected legally.

What is music licensing? Music licensing is the licensed used for copyrighted music. This allows the owner of the music to maintain the copyright of their original work. It also ensures the owner of the musical work to be compensated if their music is being used by others. The music licensing companies has limited rights to use the work without separate agreements. In music licensing, you could get your work licensed in the form of music, composition and songwriting.

During the music licensing process, there are terms that would be discussed by the groups involved. If you are an independent musician, you would be the licensor. You are the one responsible of the music created, thus you are the copyright owner of the licensed work. A licensee would be the music licensing company as they would be the one who will distribute your work to other industries. They will also collect the royalty fees as distribute them back to you if your music is included in live performances, TV shows, ads, campaigns, video games, etc.

There are also two kinds of contracts in music licensing, namely exclusive contract and non-exclusive contract. Exclusive contract means having your work licensed exclusively to a single music licensing company. Only a single company has the authority to distribute and market your work. If you signed an exclusive contract to your song or album, you cannot use the same music contents and get it signed by other music licensing companies. The agreement is exclusive and confidential to the licensor and the licensee.

Non-exclusive contract allows a second party to distribute your work and it doesn't prohibit the licensor to sell their music to other music licensing companies or licensees. An independent musician can sign a non-exclusive contract to multiple companies using the same music content. Non-exclusive contracts are generally used to prevent an individual from being locked into a restrictive contract before their work gains popularity. This type of contract is designed to protect music artists from being taken advantage of in the early stages of their respective careers while on the process of getting their music out to larger audiences.

There are also cases which involves direct payment for used music content. This is called Sync Fees. Sync fee is a license granted by a holder of a copyrighted music to allow a licensee to synchronize music with visual media such as ads, films, TV shows, movie trailers, video games, etc. For example, a video producer is in dire need of music content for a certain project and is in a limited time of finding one.

In these cases, the artist and the music licensing company will be contacted directly for the possible use of the original work and negotiate the upfront payment involved. Sync fees can range from a few dollars to a couple of hundred dollars or up to thousands. The payment usually depends on how big and established a company is. If it is a well known company, there is a probability that the sync fee will spike up in value.

We need to understand that businesses nowadays are paying premium for music at an all time high. The influx and revenue generated on different industries are worth billions of dollars and the music artists who got their music licensed will get a big share of that money. The content of music is very important. Mac B Amfb need visual and audio content. You can't do ads, shows and movies without having any music content.

Music licensing brings compensation for assets used. This is called royalty fees. A royalty fee is the payment collected by one party from another for the ongoing use of a copyrighted asset. You can get compensated if your work is featured on live public performances. For every live use of your music, you get compensated as you own the copyright of your work.

The American Society of Composers, Authors and Publishers (ASCAP) has collected over $941 million dollars in licensing fees and distributed $827.7 million dollars in royalties to its members back in 2014. BMI on the other hand, collected more than $1.013 billion dollars in license fees and distributed over $877 million dollars in royalties to its members during the year 2015.

Music licensing is the modern way of earning through music. In the past few years, the physical sales had gone down. Streaming music has taken over because it's more convenient and practical with the help of the World Wide Web. With the rise of streaming sales, the figures that could be collected as royalty fees could spike up in the years coming. In fact, as stated in an Australian financial review website, streaming generated $2.5 billion dollars in US music sales last year, overtaking digital downloads as the industry's biggest source of music revenue. As stated in the picture below, the global streaming of music is projected to reach greater heights in terms of revenue in the upcoming years.

The internet contributed greatly for the rise of music licensing and streaming. 20 years ago, the distribution of music hasn't been exactly this big. Television shows and filmmakers are the top two industries that need music content. Today, there are more and more TV shows, films, commercials, movies, ads and tons of video games that need music content. It is safe to say that the internet opened the public eye about the opportunities involved behind it.

One of the most visited sites on earth is YouTube. People use, duplicate, rework, copy, revise and perform music from different artists around the world. It also has an influx of ads which contains music content. To track all these data, YouTube has a Content ID System. If your music is licensed, you can contact this site and they will take a look at their data and see if your work is being used by other parties. As the licensor, you have the authority to take actions such as mute the audio which matches your music, block a whole video from being viewed, track the video's viewership statistics or monetize the video by running ads against it. Every country has different rules about it. But YouTube runs a lot of ads and monetizing work from this site is very probable.

If you are an independent musician, you must improve and instill professionalism in your craft to get your chances up of being signed by a music licensing company. With billions of dollars of revenue involved today, you want at least a slice of the pie. Monetizing your passion is never easy but taking the necessary steps to make it work is a must to reach success.
 

Build Your Own Home Poker Room
teaoctave96 am 28.08.2020 um 14:22 (UTC)
 Getting together with your friends periodically or on a regular basis for a night of Texas Holdem poker can be an enjoyable experience. This experience can be even more enjoyable if you have a home poker room where you and your friends can easily get together to play. In fact, maybe you are the one who should take the initiative and build your own home poker room. Think of the advantages if you are the one who has the poker room in your man cave. Being at home you don't have far to travel. You and your friends would be assured of having a well-equipped, comfortable and well-stocked regular place to play. Having all the amenities; an actual poker table with, poker chips, good lighting, comfortable chairs, an effective timing system and an appropriate decor would make your poker nights or home poker tournament a fun and exciting experience. You can be the one to choose the players to make sure that they are compatible socially and with comparable poker skills. Being the host you can set the stakes. If you and your friends are beginning poker players you can develop your skills together. If you have higher poker aspirations then your home poker room would be the ideal place to develop and hone your poker skills and strategy in a risk free environment.

In order to set up a home poker room you would be required to accumulate a number of items to run your home poker games. The center piece could be the poker table. Poker tables are available in a range of styles and prices. They may have fixed legs if they are to be a permanent fixture or have folding legs if they need to be stored when not in use or need to be transportable. Poker tables are available in different sizes and shapes depending on the number of players that you plan to entertain on a regular basis. And of course price is a consideration when making a poker table purchase. The least expensive option is a portable poker table top that can be placed on a household table, card or a plastic table with folding legs. Like poker tables, table tops or also available in different shapes and colors and seating capacities. Or, if you are handy you can build your own poker table. Plans are readily available on the internet.

Poker chips are also a major consideration. Poker chips may be made of clay, a composite polymer or composite ceramic. Your poker chip selection is completely subjective based upon what you might want and can afford. Cheap plastic composite chips in a case can be picked up for $30.00 or less at a big box store, large chain department store or discount store. Higher quality clay, composite and ceramic chips can be found at many online poker supply stores or at poker supply specialty shops at higher prices. These higher quality poker chips have many advantages over the big box chips or large chain poker chips but you will need to decide what works best for you.

Playing cards are available at just about every store you visit from the corner convenience store to large chain department stores. Again you get what you pay for. Playing cards that you get for 2 for a dollar might not last very long before they show major wear and tear. All-plastic playing cards with specialty features like Jumbo or Peek indexes (print) are more expensive but they are more durable, moisture resistant and can be washed if they become soiled giving you much longer service. Selecting playing cards is not a critical decision but by purchasing better quality playing cards you can avoid constantly changing card decks that in a short time become difficult to shuffle and deal because they have lost their firmness, are sticky or have bent or missing corners.

There are a number of poker accessories that play an important role in Texas Holdem poker games that you should also consider. Dealer and blind buttons play a significant role in keeping your poker games organized and running smoothly. The dealer button indicates which person is in the dealer position. Since betting and order of play is determined by player positions in relation to the dealer it is important that players are at all times aware of who is in that position. The Small and Big Blinds are also determined relative to the dealer position. By having these buttons and moving them around the table allows your game to proceed in an orderly and organized fashion.

It is also a good idea to have a timer available. A simple egg timer can serve that function but there are many relatively inexpensive timers on the market that will time the blinds, indicate the size of the blinds and even provide a timing function to keep play moving. At the extreme end of this spectrum are timers that will do virtually everything previously mentioned plus help you plan and organize your tournament including the number and color of chips each player should start with.

When it comes to furnishing your home poker room, while not essential, you might want to have a theme for your home poker room. The theme could reflect your favorite pro or college team. Maybe you would prefer to spotlight your favorite beverage or would like a Las Vegas or poker theme. Lamps, mirrors, signs, pub tables, bar stools and other accessories are available to present these themes. Or maybe a simple room with the bare necessities proper lighting, comfortable chairs, surrounded by your own collectibles is enough for you. That sounds and feels great also. Again its your choice.

How much it costs to build your home poker room depends upon your tastes, your needs and your finances. The table and/or poker chips could be your biggest expenses. The best thing to do would be to go online and do some window shopping. Find pkv games that you want and compare that to what you can afford. Make sure you check the shipping cost because some sites include shipping in the cost of the product while others add a shipping cost to the advertised price. Do your due diligence.

You can finance your poker room by thinking outside the box. There are a number of ways you might recover some or all of your costs. Check if some of your long-term poker buddies want to contribute to your purchases. You could charge a nominal fee each time you hold a poker night or could take a small rake off each pot. Set up a chart like they do for the United Way indicating your progress toward paying for the poker room. If or when you reach your goal, drop the fees and celebrate your accomplishment.

Building you own home poker room can have many benefits for you, your family and your friends. It provides a set location for your poker games with your friends. It can provide the opportunity for you to teach your children how to play poker in an environment that is risk free and in a manner that reflects your family values. If you have higher poker aspirations it can be a risk free classroom where you develop and sharpen your poker skills and strategies with individuals and stakes that you can control.
 

10 Things to Hate About the iPhone
teaoctave96 am 28.08.2020 um 14:17 (UTC)
 10 things to hate about the iPhone
I took delivery of my iPhone at the start of September, the start of a trying month personally that saw me out of the office for very long periods and only in touch with the world via my phone. It was a baptism of fire for me and the device.

You will have seen the adverts, played with it in phone shops, looked over fellow commuters' shoulders, borrowed your friend's ... great isn't it? Or is message blocking is active iPhone ?

In this article I touch on some of the things about the device that have really irked me. Just a bit or quite a lot. And to maintain the celestial karmic balance I have a companion article on some of the things about the iPhone that I absolutely love. There's enough material for both articles, I assure you!

So here we go, in reverse order, the 10 things that you should hate about the iPhone!

10. Grubby fingers and the onscreen keyboard
The iPhone's onscreen keyboard is surprisingly effective and doesn't take long to get used to.

Just remember to wash your hands before you do so, however! This isn't just cosmetic: For some reason I manage to leave a sticky mark under my right thumb that attract dust, biscuit crumbs, or whatever, right over the erase key. Usually the crumb lands there just as I finish the 2 page email and starts to rub out the whole message character by character! This is not an exaggeration!! It is, however, not a daily occurrence!!

9. External memory
I went the whole hog and took the 16GB iPhone immediately. I don't regret it! I haven't been selective with my music collection and have more or less all my ripped CDs stored on the iPhone. That's 14GB. Which leaves precious little room for real data.

On other devices this is rarely a problem and non-volatile storage is usually flash memory of some description, the size of which obeys Moore's law and doubles in size and speed every 9 months or so and halves in physical size every 2 years or so with a new "mini" or "micro" format. I have yet to run out of space on a mobile phone or smartphone, even with an address book of over 500 names.

The problem on the iPhone is that there is no external memory slot and no way (short of wielding a soldering iron) of expanding the internal memory. A shame. The iPod Touch has recently spawned a 32GB version and I imagine that the 32GB iPhone is on its way. When that happens the legacy user base will be left wondering what to do next.

8. Battery and battery life
The iPhone is sleek - barely a centimetre thick and enticingly smooth with those rounded edges. There are few buttons, no little doors to come open and break off in your pocket and no memory slots to fill up with fluff and dirt.

One of the reasons for the smooth design is that the iPhone does not have a user removeable battery. The battery can be changed by a service centre, and over the two years I will keep this device I expect to have to change the battery at least once, but I cannot do it myself. Also the battery is surprisingly small - it has to be to fit into this neat little package.

The price you pay for this is battery life. My device is now 6 weeks old and have been fully cycled about 5 times (I tend to keep the battery on charge but allow it to run flat at least once a week). If I am not using the device constantly, just checking the device twice an hour and answering calls, using 3G and Push, I can rely on a full working day of 10 to 12 hours between charges. If I turn on WiFi this drops to 6 or 7 hours. If I use the GPS without WiFi, autonomy drops to 4 or 5 hours. If I wanted to be really frugal and last a full 24 hours, I would need to turn off both Push email and 3G, and reduce screen brightness to a minimum.

For some people this is a major issue. For me, since I usually either have a PC on and can trail a USB cable, or spend the day driving with the iPhone hooked up as an iPod and being charged by the car, it is less of a constraint. But it remains an annoyance. I haven't yet seen an iPhone equivalent of the Dell Latitude "Slice" - a battery "back pack" for the iPhone that could more than double autonomy with minimal extra thickness, but I assume that someone, somewhere, is working on an aftermarket device.

7. Document management
There is no equivalent of the Windows Mobile File Manager or Mac Finder on the iPhone so there is no way of manipulating file objects on device.

Admittedly the iPhone does a credible job of shielding you from the need to do any file level manipulation: For example the Camera has a photo album that is also accessible in other applications that need to access images (for example, the iBlogger application I use to write short articles on this site). But there are still occasions when you need to manipulate individual file objects.

One is during installation and set up when installing root certificates for SSL so that the device can talk to an Exchange server: Unless you use Apple's enterprise deployment tool (which locks down the device and prevents further configuration changes, so not always desirable), the only ways to set up the device for Exchange are to set up a temporary IMAP account and download an attachment that you open, or to set up a website with the root certificate and define the appropriate MIME types on the web server (I could not get this to work, incidentally!). How much easier it would be to download the certificate onto the device using Windows explorer (connecting to a PC via USB exposes the devices memory as an attached storage device) and to be able to open the certificate file from memory on the iPhone.

The other key need for this functionality is when manipulating attachments on email messages. There is no way of saving attachments, or attaching documents selectively to a new or forwarded message.

6. Navigating through email folders
I tend to keep a lot of emails in my mailbox. I archive once a year, and usually towards the end of the following year. I'm also fairly busy and work on a dozen consulting and business development projects at a time. That means two things: a lot of emails, and the need to organise those emails sensibly.

I organise my emails into trees - consulting projects in separate folders and these folders organised by client, all kept separate from companies I'm invested in and from my personal stuff. Probably 40 or 50 folders.

On Windows Mobile devices I can organise this quite cleanly, with the ability to expand or collapse sections of the folder tree. The iPhone recognises the tree, but gives me no means of collapsing the hierarchy. The Inbox is always at the top: Junk email is always at the bottom. Moving incorrectly junked emails means traversing the whole tree, which is a pain even using the classy flick scroll gesture. It's clumbsy and unnecessary.

5. Filtering offline email content
The other side of this complexity is managing how much of my "online archive" to take with me.

There is no need (and no space) to take it all with me: I am quite used to placing sensible limits on the section of the mail folder to take with me. Windows Mobile allows me to take 1, 2 or 3 months worth of email with me, to say whether I take attachments with me, all the email or just the headers. I can even select which folders to take or leave behind. And I don't need to worry if I go away and find I am missing a crucial folder - I can change the parameters and the device will download what's missing.

The iPhone is slightly less flexible. It won't let me download attachments pre-emptively: It will only load the message header and leave the attachment behind unless and until I select the email manually. I can define how many days of emails I download from 1 day to 1 month, but beyond that I cannot specify a limit. I have a filter on the number of messages within a folder that I display from 25 to 200 messages but the interaction between this setting and the time limit is not entirely clear. If you are a light user this is less of an issue: For a heavier email user with a complex folder hieracrchy you have less control and can run into memory management issues as a result.

4. Message management and Exchange
The worst problem with message management on the iPhone is actually specific to Microsoft Exchange.

I am an expert user and really love Microsoft Exchange. It isn't just my mail server: It's a full collaboration engine, with group and resource scheduling, rich address book, "to do" lists, journaling, contact histories etc. I don't use it for fax and voice mail yet, but that is just a question of not having made the time to buy the interface box to the PBX and turn that feature on. So I am up there with the other 60f enterprise mailbox users that are hooked on Exchange.

When the iPhone first appeared the Exchange interaction story was weak. It could do IMAP, but that's just a fraction of the story. No problem, that wasn't Apple's intended primary audience either, but the enterprise users clearly wanted the iPhone, so Apple got to work.

To be fair to them, Apple have done a lot with iPhone 3G to improve the Exchange story. Most of the security protocols are there, including critical features like remote wipe and SSL, and it supports Push. Enterprise deployment is straightforward too with a dedicated enterprise setup tool that supports remote device configuration. Unfortunately Apple seem to have stopped halfway through the API and a lot of Exchange functionality is overlooked. Some of this, like losing some data richness within calendar and contact items, doesn't affect all users equally. Other elements are more critical, however.

The best way to describe this is how you forward email messages with attachments. The Exchange API permits clients to forward the message without the message content being stored locally: You can forward the header and the server will attach the attachments and other rich content before forwarding. The iPhone doesn't understand this: First it has to download all of the message and attachments from the server to the iPhone, then it has to add the forwarding address and send the entire message back to the server. Moving a message between folders is the same and involves the same telecommunications overhead. A nuisance for me, but no more than that: If you aren't on a data bundle and pay by the MB then you need to be wary of this.

[Another side effect of this issue is that server-side disclaimers and signatures get placed at the end of the forwarded message, rather than under new message text.]

3. Reading HTML and rich text messages
I love HTML emails. I know that is considered a cardinal sin in some quarters, but as someone once said, if email had been invented after http would email have been done any other way? HTML is ubiquitous, it is clean and it works.

And of course being the best mobile web device on the market, the iPhone should be a fantastic HTML email reader, shouldn't it?

Well, it very nearly is. It does some things really well. It gets the layout, it renders inline graphics, it'll even show some background. But what if the text is really wide? It'll wrap won't it? No, it won't. It'll shrink the text to fit. It'll make the text really, really small. And you can't cheat by rotating the device, making the screen "wider" and the font larger, because the mail client doesn't support landscape presentation (why?).

Of course you can zoom in, because it's HTML, but then you have to scan the whole line, whizzing across the page to the end of the line, then whizzing back again to get the start of the next line. Oh dear!

2. Task switching
The iPhone is a lovely, clean design. And part of the cool, clean look comes from the absence of nasty short cut action buttons.

The iPhone has only three buttons on the edges of the device: the on/off button on the top, the volume up/down toggle on the side and the excellent single button mute button above the volume toggle. That's it. The only other button on the device is the "home" button on the front, below the screen.

The home button stops whatever application you are engaged on and takes you to the home page of the device - the pretty page full of icons that start up each application on the device. Good job it's pretty, because you see an awful lot of it.

There is no way to jump straight to your calendar, or address book, or email. Apart from the one "double click" action (user configurable to either select phone favourites or iPod controls), the only way to start a task is to go back to the home page and up again into the application you want. Find an interesting URL in an email that you want to look at in Safari? Memorise it well, or write it down, because unless the text has been created as a link you'll have to go back to the home page, start Safari, type the URL, realise you've got it wrong, press the home button again, start email, open the email, find the URL ... and start again.

Or you could just select the URL and cut and paste it into the browser address bar ... except ...

1. How on earth do you cut and paste?
Once Xerox had invented the mouse, the GUI and WYSIWYG editing, it was up to Apple to take that technology and make it affordable with the Lisa and the Mac. And Microsoft to make it ubiquitous, of course.

One of the joys of using the mouse, or any pointing device, is that it gives you a third dimension as you move around the page. You aren't constrained by the line or the word or the paragraph - you can jump straight to any part of the document. And you can select parts of a document by dragging over a word, a line, a paragraph, and do something with it. Like cutting it out. Or copying it. Or dragging it. It's normal. That's just what you do. You don't have 3 hour seminars and training courses on using a mouse (or a stylus) to point and select, click and drag. You demonstrate it once, the student understands and does it.

But the company that helped the mouse escape from the lab and get into the shops seems to have forgotten all about it. Get out your iPhone. Write a sentence. Write another one. Oops - that second sentence would make more sense BEFORE the first one. I'll just cut and paste the sentence. Oh no you won't! Because there is no cut and paste on the iPhone. Hear that? No? Well, I'll say it again! THERE IS NO CUT AND PASTE ON THE IPHONE.

Google around a bit and you'll find dozens of articles on the subject. You'll find surprise, indignation, horror. You'll even find brave Apple gurus explaining sagely that you don't need cut and paste because the iPhone gives you more direct ways of using information, like linking URLS, or detecting phone numbers, or, er, something.

The most likely explanation is that once Apple has decided to do away with the stylus, the only UI gesture was to use two fingers and drag that over the page to select some text. But that gesture had already been taken with the excellent pinch zoom movement used on large documents and web pages.

There is a way out, however. Some very credible proof of concept demonstrations have been put on the web showing how a sustained point and drag with single finger (like the stylus selection action in Windows Mobile) would be workable and not conflict with any other screen action on the iPhone.

Let's hope that the concept demos work and we see cut and paste implemented in an upcoming firmware release. In the meantime, at least twice every day I bet every iPhone user will silently curse, shrug and give up writing that urgent memo because they just can't be bothered to type it all again.

So that's it. Please don't get me wrong, I think the iPhone is a wonderful, iconic and transformational device. As with the Mac, it has changed our perception of what a mobile device should be. Mobile phones and smartphones will never be the same again.

It's just that for all it's brilliance, it remains flawed. The iPhone is the product of a prolific and brilliant yet highly introspective group of engineers. Left free to innovate, unrestrained by any notion of reality or practicality or what the user currently thinks he or she wants, Apple have created a concept device. I'm grateful they have, but I fear that it will be up to other companies, with a clearer grasp of what the user can use, in particular what ELSE the user is doing, to take the iPhone to the next step.
 

Winning the Lottery: It's All in the Past
teaoctave96 am 28.08.2020 um 14:08 (UTC)
 History of Winning the Lottery

Winning the lottery has a long and ancient history. The word "lottery" comes from the Italian "lotto", meaning fate or destiny. Many lottery games in the English speaking world are referred to as lotto games. How to win the lottery has been a world wide question for hundreds, even thousands of years.

Ancient Lotteries

Lotteries have an ancient, venerable and somewhat checkered history. There are many biblical references to the drawing of lots to award ownership and in the Book of Numbers, Chapter 26, Moses uses a lottery to award land west of the River Jordan. In the New Testament, Roman soldiers drew lots to decide who would get Jesus' cloak after the crucifixion.

In 100 BC, the Hun Dynasty in China created the lottery game known as Keno. Most of the funds raised were used to finance the construction of the Great Wall, intended as a perimeter defense. Winning the lottery was less important than defending the country.

Origin of Modern Lotteries

The first recorded European lottery was held in 1446 by the widow of the Flemish painter Jan Van Eyck to dispose of his remaining paintings. Winning this lottery would have given you a prize worth mega millions today!

Encyclopedia Britannica states that the lottery as we know it dates back to 15th century France where it was used by individual towns to raise money for strengthening the town's defenses (Europe has a strong tradition of citizens considering themselves as belonging to a city rather than a state or even a country, for example, a citizen would think of him or herself as a Roman, rather than an Italian.) King Francis I of France allowed lotteries to operate from 1520, and the first municipal lottery to offer money as a prize was La Lotto de Firenze, run by the city of Florence in 1530. Other cities in Italy soon followed suit.

In 1567, Queen Elizabeth I established the first English state lottery, with prizes including cash, gold and silver plate, and tapestries. 400,000 tickets were offered for sale. For a while, how to win the lottery was a question on all the citizens' lips.

In 1612, King James I of England created a lottery in London by royal decree. The proceeds helped to finance the first British colony in America at Jamestown, Virginia. Anglican churches held two of the three winning tickets in the first draw!

Winning the Lottery: The First National Lottery

In the middle 18th century, a notable event occurred in France. Because of the potential for fixing the results in privately operated lotteries, Giacomo Girolamo Casanova (1725 - 1798) persuaded Louis XV of France to found the first state-owned monopoly lottery, the Loterie Royale of the Military School, which became the forerunner of the Loterie Nationale. All other lotteries in France were outlawed. The lottery was a Keno style game, where players could select 1, 2, 3, 4 or 5 numbers between 1 and 90. (Incidentally, Casanova owned an interest in the new lottery and became wealthy as a result, but sold his interest shortly afterwards and lost the proceeds through unwise investments; sounds just like some modern lottery winners, doesn't it?)

Origin of American Lotteries

In the 18th century, lotteries were well under way in America, primarily to fund some venture or as a way out of debt. Fantasy 5 began in Massachusetts in 1744 because of military debts. The first national lottery was started by the Continental Congress in 1776 to raise funds for the American Revolution. The Founding Fathers were concerned not so much with how to win the lottery but with how to raise funds using lotteries. Many of the Founding Fathers played and sponsored lotteries:

Benjamin Franklin used lotteries to finance cannons for the Revolutionary War.
George Washington financed construction of the Mountain Road, which opened expansion West of Virginia, by operating a lottery.
Thomas Jefferson, who was $80,000 in debt at the end of his life, used a lottery to dispose of most of his property. Winning this lottery would have given you a priceless piece of American heritage!
John Hancock operated a lottery to finance the rebuild of historic Faneuil Hall in Boston.
In addition, public lotteries helped build several American universities, including Harvard, Yale, Columbia, Princeton, Brown and Dartmouth. Winning these lotteries was a major contribution to the future of American education.
 

Everything You Need to Know About Landing Pages!
teaoctave96 am 24.08.2020 um 15:32 (UTC)
 What Is a Landing Page?

A landing page, simply put, is an attractive, elegant, and clean page that immediately gets the attention of visitors to your site.

When built innovatively, a landing page can act as the cornerstone of a successful online marketing websites campaign.

Why So Much Fuss About Them?

"Landing pages are the new direct marketing, and everyone with a website is a direct marketer." -Seth Godin

The landing page is a place where conversions happen. Having an effective landing page can turn your website into a money-making machine.

According to Marketing Sherpa, 68f B2B businesses use those pages to get new leads for conversions in the future.

A business that makes $1000/day could be losing over $25K per annum if the landing page responds slowly, says internet marketing guru, Neil Patel.

Here is an example that is old by now, but which still demonstrates the importance of building a landing page well. In the year 2010, President Obama was able to raise an additional $60 million JUST by A/B testing the page that was created for a particular campaign.

Remember: you have just a couple of seconds to make or break the deal.

So... give it all you have!

What makes a landing page function as a converting machine? What are the best elements to be incorporated into your lead capture page so that even the most reluctant visitor to your site votes in your favor?

To answer these questions, let's take a look at seven of the top elements you need to consider when designing your landing page.

7 Ways to Captivate Users with Landing Pages

1. Create Compelling Headlines

The headline of your page is the first thing that your visitors will see and read. So, it makes sense to craft a killer headline that will impact them instantly.

Years ago, Basecamp switched up its standard software benefit/feature driven landing page for a picture of a real customer.

Basecamp made the headline a quote that summarized the major advantages that the customer's company received.

thrive content builder discount was a massive increase in the conversion rate by 102.5

Here are some pointers on creating killer headlines.

• Be useful

When writing your landing page headline, remember to connect with the fears and wants of your visitors.

According to Kissmetrics, Carelogger boosted its conversion rate by 31hen its headline focused on the fear and desire of its target audience.

• Be Urgent

Encourage users to act right now by providing a deadline or giving out some useful offers. This strategy can easily grow your reader base and compel them to act.

• Command Attention

Your words should trigger emotion among your users. It's always wise to pick up vivid adjectives for this purpose.

Some powerful words you can use are:

• Astonishing

• Never seen before

• High costs

• Power

2. Use Videos to Tell Your Story

Landing pages with videos can up the conversion rate by almost 80according to EyeView Digital. Also, recent statistics reveal that 95f users retain the messages in videos.

Videos provide passive engagement. With minimum effort, visitors can discover exactly what you want to convey.

Many marketers don't know what a heatmap is. So CrazyEgg hired the Demo Duck crew to point out the reasons why small businesses need more than Google Analytics to improve their conversions.

Do you think visitors will abandon this page?

Never.

Some important pointers to note while creating video on a landing page are:

Use a tempting thumbnail to engage and convert your audience.

Put your video above the fold.

Keep your video meaty enough to be interesting for your target audience.

Try to include a transcript of the video. Some people might want to watch the video, some might want to read it, and some would love the idea of doing both.

What's the secret?

According to Entrepreneur, if an image is worth a thousand words, a great video is equivalent to 24k words per second.

People love videos. The Guardian even claims videos will be the future of content marketing.

Cisco states that videos will account for roughly 79f consumer traffic on the internet by 2020.

3. Create a 3D Effect Using Parallax Scrolling

With the help of parallax scrolling, the background of your landing page moves at a reduced rate compared to the foreground.

This feature results in a 3D effect as visitors scroll down the page.

What's so great about the scrolling effect?

It allows you to tell your story on your landing page. It allows your visitors to know more about your services or products.

When you use effective copy with parallax scrolling, the result will be a very persuasive and professional page.

4. Trust Signals

The best landing pages make adequate use of trust signals.

Why do they use this tactic?

Trust signals indicate to visitors that your brand and offers are credible. These signals can take a number of forms, such as testimonials, endorsements from past clients, etc.

FiveStars has done a fantastic job of providing trust indicators on its landing page. The company showcases "proven results" and customer testimonials, as well as some personal information on website activity.

Another robust tool that acts as a trust signal is trust badges. These are nothing but logos of well-known companies with whom you've worked in the past.

When utilizing trust signals, always include the following:

• Customer testimonials

• Third-party seals

• Trust badges

• Privacy policy

5. Use Gifs to Demonstrate Your Products

Demonstrating the way your product works is extremely important.

Gifs explain how your product can be used in a faster and more persuasive way compared to videos.

Marketers are now realizing the importance of Gifs. They have become the go-to feature for companies seeking better engagement on social media.

With Facebook allowing brands to post Gifs and Twitter rolling out the auto-play videos as well, they definitely deserve a place on your landing page.

Gifs are the best substitutes for videos on landing pages.

In fact, they are much more cost-effective compared to videos when it comes to demonstrating a service or product visually.

Gifs are also gaining popularity, particularly in this year's mobile marketing trends, so you should keep an eye on them.

PineGrow uses a Gif on its landing page to explain how users can build responsible websites faster.

6. Give Out Offers

An offer is something you give to your visitors in return for getting them to do what you want.

Offers can include discounts, coupons, a free version of your product, a free trial, a matching gift, or a whitepaper.

There are a few strategies you can use.

A website that pays bills can offer users $10 for the maiden bill they pay. Users would have to sign up for the service and link their accounts to it.

A consulting firm might offer a free consultation of 60 minutes, which could be a meeting to describe how the agency can help people.

Industrial Strength Marketing gives prospective clients a free guide to building mobile-friendly websites.

7. Put the Headline and Form into Two Columns

By breaking up the screen into two columns, you can show multiple page elements with an equal degree of prominence.

Do you think that the form on your landing page deserves the same attention as your headline or sub-headline? Can they have a cumulative impact on your visitors?

Even though there is no exact formula to creating an ideal landing page, there are some common rules of the thumb to improve your chances of making one that stands out.

Are you looking to achieve a high percentage of conversions this year?

Then don't forget to follow the steps above when creating your landing pages.
 

Anime, Light Novel, or Manga? Which Do You Prefer?
teaoctave96 am 24.08.2020 um 10:24 (UTC)
 "Did you read the light novel?"

"Did you read the manga?"

These are usual questions that come about at some point in any conversation about an anime show. It's almost exactly like whenever a movie comes out based off a book, a usual question is, "Did you read the book?"

To be honest, this kind of bothers me. Why? Well, there are a lot of light novel / manga readers out there that don't care if someone has done the same, but at the same time there are quite a few that nearly take offense. These kinds of people usually respond any question or comment you make about a show with, "Well if your read the manga... "

It's quite annoying. I personally believe that there is one big difference between a movie adaptation of a book, and an anime adaptation of a light novel or manga. What is that? Volume. Movies take a long while to produce. Anime do as well, but they come air new shows four times a year (anime seasons). So, how can you compare a movie, that is released once after a long time, to anime that is released four times a year?

That's just food for thought. The real question, that this article is about, is what should you choose? Should you start picking up light novels? Or maybe you should pick up some manga? You know what, you should probably just watch the anime.

Let's go over some pros and cons of each of these.

Anime

Anime is usually my go to whenever I hear of an interesting story. Why? It's easy. You can literally sit at your desk, lie in bed, and watch the beauty of animation and listen to the dialogue. You can watch a story unfold before your very eyes, without having to navigate through the words of a light novel or piecing together pictures of a manga.

The downside, usually, is lack of depth. There is only so much an anime can fit into the season, as well as only so much they can show via the senses. You can easily miss out on some background stuff that got cut, or not fully understand a situation simply because you are unaware what state the character is in.

That being said, it is still my personal go to.

Light Novel

If I like the anime, I usually go looking into the light novel. Of course, I have to wait for a translation. A light novel is quite an investment, as any book is, so I look at it as me liking the story enough to back it. I don't read translations online, I always purchase the book. One, because I love having the physical copy, and two, to support the author.

The light novel, as with generally any book, usually goes into quite a lot more detail than the anime adaptation. You get a more in-depth look at scenes. You can see what's going on in the background. The author can tell you what a character is feeling rather than you trying to decipher it yourself. You also get to exercise your imagination, creating the different scenes in your mind. Of course, illustrations help you with this as well.

What's the downside of any book? مانجا عرب consuming! This is why this is always my second option, to the anime. I want to know that I like the story before I go into more detail. Another downside could be the writing style. I could love a story to death, but if the writer's style is too odd for me, I know I won't enjoy it.

Manga

Then we have manga. I'll be honest, I rarely buy manga, so my thoughts are probably a bit bias. However, manga are generally quicker to read than a light novel, since you are dealing with images. Instead of trying to create scenes in your mind that may not accurately depict the story the way the author intended, a manga puts the scene in front of you. You can literally watch it progress.

Much like light novels, manga are more in-depth than the anime adaptation. The downside to a manga, at least for me, is that you have to go right to left. I know that's a silly accusation, but it drives me nuts. The images could be welcome, but, like myself, I love creating scenes in my mind with my own imagination, so a manga restricts that to some degree.

Overall

So what's the best? Depends on your taste, of course. Light novel and manga readers are almost always going to look down upon people that don't invest the time they do into particular stories. That's just the way it is.

My thoughts are, if you find a story interesting, go for the anime. Or, if you are someone that loves a good story, grab the light novel. From there, you can go to one or the other, and/or go for the manga. Typically I see manga as something that is visually appealing once I know the characters.

So, there you have it. My thoughts on this whole anime vs light novel vs manga situation. Of course, everyone is going to have a different opinion, and you are welcome to disagree.
 

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